Artificial intelligence in hospitality is evolving beyond chatbots and robotic concierges. Hotels are increasingly turning to machine learning to forecast demand and deliver personalised experiences. By analysing large volumes of data, these systems can identify patterns in guest behaviour and preferences, enabling hotels to offer tailored services and streamline operations.
Advanced analytics allow properties to set optimal rates and customise promotions based on individual guest profiles and historical data. This results in a smarter, more engaging stay for guests and helps operators maximise revenue. Adopting AI‑driven tools is no longer a luxury; it’s essential for maintaining a competitive edge and providing exceptional hospitality experiences.
Sources
- [1] Key hospitality technology trends in 2025 discuss how AI and machine learning enable predictive analytics for demand forecasting and personalised guest experiences
